What are meta tags?
Meta tags are HTML elements placed in the <head> section of a web page that provide metadata about the page to search engines, browsers, and social media platforms. They do not appear on the page itself but influence how the page is indexed, ranked, and displayed in search results and social previews.
Primary, Open Graph, and Twitter tags
This generator creates three groups of tags. Primary meta tags are read by all search engines — they set the page title, description, and robots instructions. Open Graph tags (og:title, og:description, og:image) control how your page appears when shared on Facebook, LinkedIn, and other platforms. Twitter Card tags serve the same purpose specifically for Twitter/X.
Title and description best practices
Page titles should be unique, descriptive, and under 60 characters — longer titles get truncated in search results. Meta descriptions should be under 160 characters and written as a clear summary that makes users want to click. While meta descriptions are not a direct ranking factor, they significantly affect click-through rate from search results.
The canonical URL
The canonical tag tells search engines which version of a URL is the authoritative one, preventing duplicate content penalties when the same page is accessible at multiple URLs (e.g. with and without trailing slashes, or with different query parameters). Always set a canonical URL on every page to give search engines a clear signal.